Iris Lingyu Zhang

             

Exhibitions

Articles

Projects



  








Soft & Co. Brand Identity



Soft & Co. is a lifestyle brand for people and their cats, offering a shared experience through soft, functional objects designed for quiet moments at home. The brand creates furniture, textiles, and toys that gently support the everyday rhythms of coexistence, emphasizing simplicity and softness over spectacle. The brand embraces calm visuals and warm, tactile materials to reflect a life lived slowly and together. Soft & Co. is more than a pet brand – it's a quiet presence, shaping spaces where people and cats can rest, play, and simply be, side by side.



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Key Elements:

  • Brand Identity & Logo Design – Primary logo system crafted for clarity and versatility across mediums
  • Color & Typography Guidelines – Defined color palette and type standards ensuring cohesive visual language
  • Digital Presence – Web design reflecting brand tone through layout, typography, and interface consistency
  • Packaging Design – Branded packaging aligned with identity system, reinforcing recognition and shelf impact
  • Application & Use Scenarios – Visual assets adapted for diverse contexts, maintaining brand integrity across platforms
  • Design Consistency – Comprehensive standards enabling scalable and coherent brand expression


Soft & Co.

April 2025
London

  








Vorson Brand Identity



Vorson is a musical instrument designer, manufacturer, and exporter with over two decades of experience. Having gone through several stages of evolution, the brand is now moving away from its roots in 1980s rock and rebellious aesthetics to redefine itself with a more professional image aligned with today’s market. Targeting a high-end clientele, the new brand positioning emphasizes comprehensive manufacturing capabilities, efficient execution, and a reputation for trustworthy quality.



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Key Elements:

  • Brand Identity & Logo System – Core logo design, adaptable variants reflecting distinct product lines.
  • Color & Typography Standards – Defined primary palette, consistent type hierarchy for digital and print.
  • Application & Use Cases – Visual branding across staff uniforms, trade show environments, and web platforms.
  • Merchandise & Uniform Design – Custom T-shirt graphics integrating logo and brand ethos for team visibility.
  • Spatial Branding – Exhibition booth elements showcasing brand presence through cohesive visual language.
  • Digital Presence – Branded website integrating typography and color standards with responsive layouts.
  • Product Line Differentiation – Logo variations aligned with individual product tones, maintaining brand cohesion.


Vorson

March 2025
London



  

"Find Your Voice" – A Campaign for Youth-Led Climate Action



"Find Your Voice" is a global youth-driven campaign developed in collaboration with Save the Children, aiming to educate, engage, and empower young people to advocate for environmental action through artistic activism and storytelling.

At its core, the project recognizes that children, especially those from the world's poorest regions, are among the most affected by the climate crisis, yet their voices are often ignored. The initiative seeks to bridge this gap by providing children and young people with creative platforms to express their concerns and call for change.



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Key Elements:

  • Workshops & Artistic Activism – Protest banner creation, cross-cultural collaboration.
  • Film & Storytelling – Short film, youth-led discussions, digital storytelling.
  • Public Art & Protest Installations – Multi-screen displays at COP29, Piccadilly Lights.
  • Community & Digital Engagement – Website, social media activism, interactive map.
  • Inclusivity & Accessibility – Virtual participation via Instagram filters, blank protest banners.
  • Long-Term Vision – Annual movement, inspired by Comic Relief’s Red Nose Day.
  • Safeguarding & Ethics – Image moderation, parental controls, content filtering.


 SaveTheChildren

January 2023
London



  







MINGDA Law Firm – Brand Identity & Promotional Brochure



This project focused on enhancing MINGDA Law Firm’s brand identity by refining its professional image and market positioning. The goal was to create a cohesive, authoritative, and high-end brand presence that aligns with the firm’s legal expertise.








Key Elements:

  • Brand Image Refinement – Strengthening the firm’s professionalism, credibility, and premium positioning.
  • Promotional Brochure Design – Crafting a high-quality brochure that effectively communicates the firm’s expertise.
  • Visual & Layout Optimization – Implementing clean typography, structured layouts, and a refined color palette.
  • Consistency in Branding – Ensuring a unified brand presence across all materials.
  • Strategic Content Development – Balancing legal precision with brand storytelling to engage clients.


 MingDa Law Firm

July 2022
Beijing



  



Huihao Export Management Software – UX & Logic Development





Developed for Huihao, a global export company, this software project focuses on streamlining and organizing complex customer documentation. Designed with user-friendly interfaces and structured logic, the system enhances efficiency in managing pricing, invoices, and customer records.






Key Elements:

  • User Interface & Experience Design – Ensuring intuitive navigation and usability.
  • Customer & Pricing Management – Handling client-specific pricing structures.
  • Invoice & Document Automation – Generating invoices and organizing records seamlessly.
  • Centralized Client Information System – Managing customer data efficiently.
  • Workflow Optimization – Structuring processes to improve operational efficiency.


Huihao

Octobr 2021
Beijing


 


Vorson Music Export International 
-Brand Revitalization




Vorson Music Export International is a comprehensive musical instrument export brand with nearly 30 years of history, known for its strong professionalism and long-term collaborations with multiple factories and clients. This project focuses on revitalizing Vorson’s outdated brand image, transitioning from its 1980s rock aesthetic (featuring flames and skull motifs) to a more professional, high-end, and premium identity that aligns with its target market of high-value musical instruments.



Website｜Catalog







Key Elements:

  • Brand Visual Upgrade – Elevating professionalism and high-quality perception.
  • Website Redesign – Creating a modern, intuitive, and visually cohesive digital presence.
  • High-End Brand Catalog – Designing a premium product catalog that reinforces Vorson’s expertise.
  • Strategic Market Positioning – Repositioning the brand to attract high-value clients.
  • Typography & Color Refinement – Establishing a clean, modern, and premium visual identity.
  • Product Presentation Enhancement – Improving product imagery and storytelling.
  • Consistency Across Platforms – Ensuring a unified brand experience across digital and print media.




Vorson

September 2021
Beijing



  

Vorson Ukulele Line – Market Research & Product Design




As part of Vorson’s brand revitalization, an extensive market research and product development project was conducted to refine its ukulele product line, targeting gift buyers and 7-16-year-old youth. The goal was to align Vorson’s ukulele range with its audience’s preferences while enhancing the brand’s appeal in the segment.



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Key Elements:

  • Market Research & User Analysis – Identifying target demographics and consumer behavior.
  • Illustration & Product Design – Creating multiple custom illustrations tailored for young audiences.
  • 3D Modeling & Rendering – Developing high-quality product visuals for marketing and production.
  • Packaging & Visual Presentation – Designing engaging layouts to enhance brand perception.
  • Strategic Positioning – Ensuring the new designs resonate with both gifting markets and young musicians.


Vorson


May 2021
Beijing